Search engine optimization is the process of users of a web search engine to increase the visibility of a website or web page. This term refers to the improvement of the unpaid results except for the purchase of the paid placement.
Two Type OF SEO
- On-Page SEO
- Off-Page SEO
What Is ON-page SEO:
On-Page SEO (also known as On-Site SEO) refers to optimizing many components within a website. The goal is to place pages on your site at the top of search engine results and capture more traffic.
You influence its potential by optimizing your website's content, architecture and HTML code.
Each factor on On-Page SEO is handled by you in the interface of your website. So it is important to do it correctly.
What is Off-page SEO:
Off-Page Page SEO refers to the techniques that you can use to improve the position of a Web site in Search Engine Results Pages (SERPs). Many people connect off-page SEO with Link Building, but this is not the only way.
What is the difference between on page and off page SEO?
Off-Page SEO is a group of factors occurring on other websites that improve the status of your website in Search Engine Results Pages (SERPs).
Some of the key factors of off-page SEO are:
Links to other websites that point you to
Mention of your brand on the web
User behavior and engagement on your website
Share on social media
Off-Page SEO concerns the promotion of your website on other sites in various ways. For example, linking and promoting it on social media
What Are the Major Factors in On-Page SEO?
These are the specific factors that we will get in this guide:
.Front-End Factors:
In the context of the front end, or what appears to users coming to your site, many important factors play a role in SEO:
Price - What content is considered to be immediately valuable? It is reflected in things like your title, themes, and images.
User Experience - Does your site load quickly? Is it easy to navigate? Is it loaded and can it be used easily on mobile?
Keywords and Content - Are Your Keywords and Content Optimized for Search? In other words, do you include keywords and phrases that someone will actually search on Google?
Backend Factors:
On the backend, Google is making an opinion about the relevance of the content of your page:
Boat-Friendliness - Is your data systematic so that Google's search engine bots can easily scroll your page and determine what is it for?
Metadata - Does your HTML contain clues to the purpose of your content? Things like meta descriptions, URLs and title tags play a role in it.
Mobile Friendliness - Is your site optimized for mobile viewing from a technical perspective? Is the design of your site responsive?
Both of your website's front end and backend counts when you come to SEO.
Now we will be in optimizing all these major factors. Getting started with your keywords and content.
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